It goes without saying that a high conversion rate is crucial to the success of an online business. What is a conversion rate? It is nothing but the percentage of all the visitors that visit your website who complete a desired action such as take a survey, buy a product, or register on your website. This is similar to the footfall in a physical store; some might make the purchase while others might browse the store and leave. The conversion rate helps you understand how engaging your content is and thereby helps you make necessary changes to your content marketing strategies.
Some Factors that Affect Conversion Rates
- The reputation of your brand – the greater the reputation of your brand, the higher is the conversion and the easier to achieve it.
- The price – people usually judge the quality of a product based on its price.
- The product – the greater the quality of the product, the greater is the conversion.
- The commitment level – if your desired action requires little effort, you are likely to get more people to do it. But actions like signing up for a complex service that requires research or awareness might not attract a lot of people.
5 Effective Ways to Increase Your Website’s Conversion Rates
Here are 5 ways to increase your conversion rates.
- Optimize Your Website
A well-structured website with properly organized pages are the first step towards increasing your conversion rates as they will help users easily find the information they are looking for. This is because it is easy for the search engine bot to crawl your site. Also, make sure that instead of touching upon a plethora of topics in your blog section, it is always better to talk about your niche and so that you can cater to a specific audience and thus boost your conversions. A well-structured website and curated content will help you attract more visitors.
- Create Quality Content
Content is the most important factor on your website that can be used to increase your conversion rate. The quality of your content also determines how each page of your website will show up in organic searches. Make sure your content has been crafted for humans and not for bots. Yes, keyword optimization is a necessity. But keyword stuffing is not the right way to go about increasing your conversion rate. Overloading your content with terms that appeal to search engines will put your readers off. Make sure you blend your keywords in naturally so that the content flow is not jeopardized.
- Add Visual Elements
Adding the right visual elements can help you attract potential customers, generate leads, and, increase your sales, and of course, increase your conversion rates. It is a fact that visual elements engage the audience better as opposed to giant blocks of text. The human brain processes visual content faster than texts. Visual content marketing is one of the best techniques that you can put to use to exploit this aspect of the brain. Visual content can be used to make a persuasive argument with your prospective customers. Quality GIFs, videos, images, and infographics can be used to woo your audience and to break the monotony in the text. If you are looking for increasing conversions, make use of visual elements.
- Optimize Your Landing Pages
Your landing pages need to be very convincing and smart in order to increase your conversion rates. Narrow the focus of your page to potential customers as it is pointless to create an aimless landing page. Give all necessary information on the landing page; you lose visitors on the landing page, you lose them forever. Smart CTA buttons guide the visitor to the desired action in the sales funnel. It increases your click-through rate and adds to your conversion rate. CTA buttons should always be short and specific such as Register, Click Here, Download Now, Order Now.
If your conversions from forms are not satisfactory, it is high time you had a second look at its structure. Is your form too much work? Does it have too many fields that will put people off? The trick is to come up with a smart form that only asks for only the essential pieces of information. Reduce the number of fields and do away with all optional fields. Ask straightforward questions in the form and give clear action buttons at the end. Send them a confirmation mail once you receive the filled out form.
- Use Testimonials
According to a survey conducted by Dimensional Research, 90 per cent of customers depend on reviews to make a purchase decision. Positive reviews of customers help businesses build goodwill. This is why you should use powerful testimonials to improve your conversion rates. If picked smartly, the testimonials can act as proof of your credibility and trustworthiness. Stay away from anonymous testimonials as they are less authentic. The best way to go about it would be to link the testimonial to the customer’s social media profile. Also, go creative and visual by using video testimonials. Always make sure that each testimonial you put up on the website highlights some measurable benefit of your product or service.
A high conversion rate reflects your deft marketing techniques and their execution. It also throws light into the effectiveness of your UX design as a high conversion rate is also associated with user experience. An impressive conversion rate is crucial to successful sales volume. This is why conversion rate optimization is of one of the fastest ways to convert your website visitors into customers.
Maui Marketing is a premier marketing agency in Hawaii, offering top-notch marketing services to tourism and travel-related companies. Their marketing team provides expert services in branding, web design, advertising, and web development. From content creation and operational support to conversion rate optimization, Maui Marketing handles the A to Z of online marketing.