There is no denying that social media is incredibly important to the success of business in 2020. According to a study conducted by Emarsys in 2019, 3.5 billion people use various social media platforms. Therefore, it is imperative to create a great social media strategy for your website. Business promotion on social media could be the deciding factor between your company doing well or declining sales. How does someone use this tactic to their advantage? Here is how you can promote your business on social media.
- You Must Have a Social Media Presence
As a business owner, promoting your business on social media may appear daunting. However, creating a social media strategy for your website is easier than you think. A very basic thing is to have a social media presence. If you don’t have an account, it’s time to establish yourself online. The most important aspect of owning a social media account is building a strong presence for yourself. Here are a few useful steps:
- Determine which social network fits your company. There are many different platforms to promote your website. Before focusing all of your energy on LinkedIn, Instagram, or Twitter, figure out which social media site makes sense for your business goals.
- Create your social media accounts once you have determined which ones to use. Make sure you maintain consistency across all social media platforms when it comes to user names. You do not want to have different usernames for every platform. Fill out your profiles and add cover photos.
- If your company has decided to use something like Instagram as a means of business promotion on social media, make sure you make put up posts that are of value to your audience.
- Join LinkedIn Groups
Optimizing LinkedIn is one of the best ways to promote your business on social media. While you cannot join other LinkedIn groups through your company’s LinkedIn page, you can use your personal account to do the same. By joining groups that are relevant to what your company does, you are opening the door to a world that shares and likes content that is specific to your niche. Promote your content by posting blog posts that your connections may find helpful. It is also suggested that you communicate within the group naturally so as to not seem unauthentic and pushy.
- Take Advantage of Ads on Social Media
Business promotion on social media should include ads. However, your budget should have a certain spending cap for ads on social media platforms. Social media sites like Twitter, Facebook, Instagram, and LinkedIn offer ads and promotions. Keeping people’s interests in mind, you can choose who sees your ads. Analyze your email lists to gather the information that you need for targeting both past and current customers.
- Hashtag Success
Where would social media be without hashtags? Leveraging hashtags is one of the most popular ways to promote your business on social media. Hashtags are how you can stretch yourself to reach people, especially trending hashtags. You can earn more exposure by keeping an eye on what is currently trending. Take a look at what is trending and write a post around it on your website. This way you can promote your blog and add the trending hashtag, which will provide you with a lot more traction. Here’s an example: A common hashtag on Thursday is #ThrowbackThursday. Write a blog post around the hashtag tying it with your company’s products, services, news, or events. Make sure it also adds value to your readers at the same time.
- Contests and Giveaways Are Great!
Who doesn’t love a contest or a giveaway? The interactive aspect and the excitement of winning something make it interesting for people. It makes customers feel involved and curious about your new product or service. It will also make them eagerly wait for the next time you launch a campaign. Create a landing page on your website that you promote on social media. This will get people involved and drive traffic back to your website. This idea will also earn you a lot of new email addresses, which can be used in your next email marketing campaign.
- Share Testimonials from Customers
Potential consumers feel inspired by other customers who give companies good reviews. Make sure that there is a place on your website where customers can share their experiences. Promote these testimonials online too. Also, encourage customers to share their reviews on social media so that potential customers can see how other people feel about your business.
When looking for ways to promote your business on social media, it’s very normal to feel like you are a little fish in an ocean. There are so many companies that do something similar to yours, who may have more followers and more exposure. But unique social media marketing ideas will always fetch great attention.
Author Bio: Emily Standley provides creative entrepreneurs, small businesses and bloggers with expert website strategies and resources to grow a more powerful online presence and build a better business from anywhere. Her philosophy is: “If your website’s not making money, it’s wasting your time”.